Green Logistics Expo is rolling out its most intensive communication plan to date for its fourth edition, scheduled to take place at PadovaFiere from 14 to 16 October 2026.
The plan is structured around eight distinct communication channels: trade magazines, mainstream media, social media, newsletters and DEM campaigns, Google campaigns, radio advertising on Radio 24, press office activities, and editorial content, including the Magazine and Podcast.
A. Trade Magazines — Print and Online
This segment involves eleven industry publications currently active on the market. Some operate through a hybrid model, combining print and digital platforms, while others are exclusively online. The advertising offer ranges from traditional print display advertising to web banners, as well as the distribution of newsletters and DEM campaigns to their respective databases.
A dedicated press office activity will also be developed for this target audience. The media plan includes approximately 20 advertising placements and the distribution of fifteen newsletters/DEM campaigns to a combined database of around 50,000 contacts.
B. Mainstream Media
Mainstream media, mainly print publications, will also be involved, although to a more limited extent. Several placements are planned in the national edition of La Repubblica, both in print and online, in the months leading up to the summer break. Closer to the event, an advertising campaign will also be launched in local newspapers across North-East Italy.
C. Social Media
The social media strategy will focus on two platforms: LinkedIn and Facebook. Facebook will have a lighter presence, with the publication and sponsorship of targeted posts.
LinkedIn, by contrast, is considered a strategic asset for the event. Over the years, both the official Green Logistics Expo profile and the personal accounts of the working team have built a network of thousands of qualified connections, with whom an ongoing dialogue is maintained. Content publication on this professional channel is continuous and includes monthly sponsored campaigns.
D. Newsletters and DEM Campaigns
Another strategic tool is represented by newsletters and DEM campaigns produced directly by Green Logistics Expo and sent to a database of around 10,000 contacts.
The plan includes newsletters featuring three different news items on industry developments, alternated with dedicated DEM campaigns. Until the summer, the frequency will be approximately one mailing every 20 days, before being intensified after the summer break in the run-up to the event.
E. Web Campaign — Google
A Google Ads campaign has been active since May and will continue through to October.
F. Radio Campaign — Radio 24
A radio campaign on Radio 24 will be scheduled for a total duration of three weeks.
G. Press Office
Green Logistics Expo has had an active press office in place since its launch. The press office engages primarily with trade magazines and the association network through the regular production and distribution of press releases.
H. Interviews for “GLE Magazine” and Podcast
The owners and senior representatives of the main exhibiting companies, together with key stakeholders, will be interviewed for the second issue of GLE Magazine, which will be distributed during the trade fair.
The individual interviews will be published progressively on the website, shared on social media, and distributed via newsletter.
Alongside the Magazine, a dedicated series entitled The Logistics of the Future will also be produced: a podcast series devoted to logistics, made available on the website and promoted through the official channels of the event.
